Five Things to Consider Before Making Stock Market Investments

Five Things to Consider Before Making Stock Market Investments

Whenever you decide to purchase a stock for investment purposes, you must do your research because you are about to invest your hard-earned cash. When buying a stock for the long run, you must obtain significant value. However, before putting your complete trust in a corporation, you should perform due diligence, assess the basics of the stock, and determine whether it aligns with your portfolio. You are not simply purchasing stock but becoming a corporate shareholder. 

Therefore, as an investor, you must conduct a detailed investigation. Here are the top five things you need to understand about a corporation before putting your money in its stock.

  • Time Horizon

Before you invest stocks you must determine your time horizon, which is critical in determining whether or not to buy that stock. Your investing time horizon can be short, medium, or long-term, depending on your financial objectives. A short-term time horizon is any investment you intend to keep for one year or less. A medium-term investment requires you to hold it for up to a decade. 

For medium-term investing, go for quality emerging market stocks with a medium level of risk. Lastly, long-term investments are any investments you intend to keep for more than a decade. If anything ever turns out badly, these investments have time to rebound and can produce a substantial return.


  • Your investment approach 

Before purchasing a stock, it is critical to research different investing methods and select the one that best serves your design. 

The following are the major types of approaches employed by the most successful investors:

  • Value investing: investing in undervalued stocks compared to their peers in anticipation of making a profit. Warren Buffett employs this approach to generate enormous profits.
  • Growth investing: It is the form of investing in stocks that outperform the market regarding revenue and earnings growth. Growth investors expect that these stocks’ uptrend trends will continue, creating a possibility for profit.
  • Income Investing: Ultimately, an investor must seek out high-quality stocks that pay substantial dividends. Such dividends generate income that can be spent or invested back to boost earnings potential. As a result, before purchasing a stock, consider the strategic plan that best fits your investing style realdatesnow
  • Liquidity

An investment’s liquidity is the speed with which it can be exchanged for or converted into cash. Liquidity can be obtained by selling the instrument on the stock exchange or redeeming it when it matures. 

There are critical elements that are worth using to assess an investment’s liquidity, such as:


  • Investment lock-in periods – these occur during the investment cycle when the investor cannot transfer or liquidate the investment.
  • Costs related to investment liquidation – Such expenses include factors like Brokerage. The fees charged by the broker to the investor for enabling transaction services are referred to as Brokerage. Brokerage fees or rates vary from one broker to the next. Brokerages are currently as minimal as 0.1% to 0.25% of the transaction value because of fierce competition and discounts online trading platforms offer. 
  • Company’s size

The size of the company you are interested in investing in impacts the risk you are willing to take when purchasing a stock. A properly sized business creates value for the operator, its stakeholders, and the general public. In other words, large corporations have a lot of money and resources to grow. 

As a result, they benefit from more significant economies of scale, which allows them to be more productive. Before purchasing a stock, consider the company’s size concerning your risk tolerance and time horizon. To evaluate its size, use the market capitalization of a publicly traded corporation.

  • Volatility

The stock market can be highly volatile, with large annual, quarterly, and every day swings. Volatility is the frequency at which the value of a stock rises or falls over a given period. Higher stock price volatility invariably indicates higher risk and allows an investor to forecast future fluctuations. Stocks with high volatility rise on bullish moments and fall hard on bearish occasions.


If you invest in a low-volatility, slow-moving stock, and a recent uptrend starts to reverse, you can cash out your profits before they vanish. Stocks with fast-paced moves, on the contrary, rarely offer you quite enough time to exit the investment, and when a trend reverses, you may suffer losses.

Final thoughts

It is a fact that many investors have profited from the stock market. But it was only doable because they have superb market information, made some sensible decisions by implementing well-thought-out methods, and are incredibly disciplined in their technique. One of the best ways to successfully explore the stock market investment landscape is to work with a reputable professional stock broker. Your broker will inform you on which stocks to buy and which to avoid. A highly qualified broker can help you project whether or not your investment approach will be profitable by utilizing their financial analytical abilities.

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