Facebook advertising is one of the best ways to grow your business. Instead of waiting for organic traffic to provide results, you can get in front of prospects now.
Facebook advertising lets you select between two primary choices. You can either run a Facebook ad or a boosted post.
Each advertising choice fulfills different objectives. Both help with the overall goal of driving traffic to your business.
Want to know which Facebook ads you should run? We’ll talk about the difference between a Facebook ad vs boosted post.
What Is a Boosted Post?
A boosted post takes an existing post and helps it reach more people. Boosted posts help your Facebook Page gain engagement.
Some people will share the post with friends and return to your Facebook Page often. Returning visitors can turn into customers.
A boosted post takes less time to set up. You only need to identify your audience, budget, and your ad’s duration.
What Is a Facebook Ad?
A Facebook ad takes more effort to create than a boosted post.
Facebook lets you target custom and lookalike audiences. You can upload a CSV file of your email list to Facebook and display ads to those people.
A lookalike audience consists of people similar to your email subscribers. After uploading your CSV file, Facebook will match you up with people similar to the ones in your file.
Facebook Ad VS Boosted Post
A Facebook ad and boosted post each come with their perks. Boosted posts take less time to set up. If you want to rush onto the scene and get data, a boosted post will help.
You can test Facebook advertising and monitor how your post performs. You can get a boosted post set up in a few minutes.
Facebook ads take more time to set up. However, they give you better targeting capabilities and data.
Facebook ads are more effective than boosted posts. Some people forgo Facebook ads because of the learning curve.
You’ll have to review the data for both ad types. Reviewing data lets you see how much Facebook ads cost.
Tracking costs helps you optimize Facebook ads. You can turn off underperforming ads and focus on high converting audiences.
Get Help with Your Facebook Ads
Many business owners debate setting up a Facebook ad vs boosted post. Facebook ads give you more capabilities and help in the long run.
Some businesses opt to hire a service from Facebook