Did you know that 27 million business cards are printed every day? These days it’s hard to find elements of the printing industry that haven’t switched over to digital mediums.
However, the business card remains a popular, physical marketing device despite this trend. So, why is this? The answer is simple: when you make business cards it improves your business.
If you want to learn how then you’re in the right place. In this article, we’ll teach you about some of the benefits that come with these cards. Plus, we’ll teach you how to make one that will make an impression. Let’s get started!
Adds a Professional Touch
It’s hard not to be impressed when someone whips out an attractive business card.
It helps show that they take whatever business they’re in seriously. It also gives your client all of the information they’ll need to know about you.
Gives You Access to a Wider Audience
When was the last time you followed up on someone’s social media or email marketing attempt? Odds are, it hasn’t happened recently. This is because these types of marketing attempts are easy to ignore.
As such, you put in a lot of effort with little reward. But, you know what’s not easy to ignore? A business card. A lot of people will indeed throw out your card if they don’t need it.
But, a huge percentage will get back in touch with you just because of your business card. Because of this, these cards are great for putting you in touch with a wider audience.
Serves as a Direct Marketing Tool
We’ve heard a lot about the effectiveness of SEO and email marketing. However, no type of marketing’s more direct and personal, than a business card. As such, if you can combine these with digital campaigns, then it’s a sure recipe for success.
How to Make Business Cards
Everyone wants the best business card possible. However, the reality is that a professional designer might not be your best route. This can be pricey. And, there isn’t a huge difference in quality.
You get in danger of being like that scene from American Psycho if you take the styles of these cards too seriously. So, what’s the solution? We recommend designing your card.
Adobe gives you the ability to create a personalized business card all by yourself. That way, you save money and get it looking just how you want it.
Want More Content? Keep Reading
We hope this article helped you realize that you should make business cards. Business cards aren’t for everyone. If you rarely meet clients or individuals in person, then they might not be necessary.
But, if you frequently need to interact in person, then they’re still a great way to improve your business. Did you enjoy this article? If the answer is yes, then you’re in the right place. Keep exploring to find more content that you’re sure to love.