By 2023, 4.3 billion more people will be emailing.
If you’re not already taking advantage of email marketing, then you’re missing out big time. Carefully crafted campaigns are a great way to reach your target audience. But you’ll never get the attention you need if your subject line is lacking.
We suggest using an email subject line that includes an open-ended question, inspiring readers to open the email. As long as the email provides value, it’ll be easy to drive traffic to your website.
What other tips and tricks could you use to find website traffic? Read on to find out!
Social Media Campaign
Can you find website traffic with social media? Yes, but simply having a Facebook page isn’t going to cut it. For the best results, your company should be active on Facebook, Instagram, Tik-Tok, and even Twitter.
What type of activity do you need to post? For quality content, keep your audience in mind. What does your product or service provider that readers would want to know about? What other topics would your audience benefit from hearing about?
For instance, let’s say your company offers a payroll service to growing businesses. Your social media campaign can focus on including valuable content that startups need. Posts about making payroll easy, or the best way to maximize tax deductions, are sure to get a lot of attention.
The content of your post needs to be valuable, but it also needs to be engaging. You’ll want to avoid lecturing readers and instead focus on informing and entertaining them.
If it’s a post that someone is likely to share with a friend or colleague, you know you’re on the right path. Next, you’ll need to provide eye-catching photos that people want to click on.
Find Website Traffic With Engaging Photos
Photos are one of the biggest factors that will either make or break your website traffic. If you don’t have quality photos on your social media sites and on your website, you’re going to lose business.
Think about it this way; customers are going to visit your website to get a feel for who you are. If your photos don’t accurately represent your product or service, you’re making a bad first impression.
If your social media post has blurry photos, what does that say about your commitment to quality? The way you do anything is how you do everything, which is especially true in the business world.
Take the time to capture quality photos that help establish your brand’s name. Of course, you won’t always need to put original photos up on your website or social media platforms.
Sometimes stock photos can be the perfect option, as long as you pick the right shot. Look for stock photos that are colorful and tell a story.
SEO Digital Marketing Strategy
Are you already taking advantage of SEO? SEO stands for search engine optimization, and it’s a type of digital marketing strategy. If you play the game right, you’ll rank higher on Google.
However, SEO is more than just trying to rank number one. Instead, it’s all about providing quality information and helping people get the answers they want and need.
The way it works is by strategic keyword research and long-term content planning. You can begin the SEO journey on your own by simply looking for popular keywords in your industry. Then you can start crafting social media posts and blog posts that incorporate the keywords.
When you’re ready to do more for your SEO, like building backlinks, we suggest reaching out to a team of experts. SEO marketing firms can handle the analytic side of things, and even the creative side if you like.
Write Several Guest Posts
Every good business owner understands the value of networking. Guest posting is one of the most exciting networking opportunities since it gives you a chance to answer questions people are already asking.
A guest post is similar to writing a blog. However, instead of posting it on your own website, you’ll be posting it on someone else’s.
The person’s website you posted on is called the publisher. You’ll first have to find publishers who will agree to let you submit a guest post. Next, you’ll want to perform a little bit of keyword research to find out what topics are hot in your industry.
Finally, you’ll carefully curate a post that aligns with the publisher’s website. Within your post, you’ll include a link that takes readers to your website. Not only will you be helping establish a stronger website domain, but you’ll also be reaching a broader audience.
Offer a Free Tool
Another way to drive visitors to your website is by offering a free tool or class. For instance, let’s say you were working in the fitness industry. You could offer a free tool that helps readers calculate how much they should be eating each day.
Make sure your tool is actually providing value. Otherwise, it’s not going to be effective. The goal here is to drive traffic to your site and inspire readers to explore the rest of your content.
Instead of offering a free tool, you could provide visitors with a free class. The class could cover something related to your industry, but doesn’t necessarily relate to what you sell.
Using the fitness industry example again, your class could be about overcoming mental hurdles that get in the way of dieting. Try to pick a class that you’re actually passionate about because your drive will come through in the presentation.
Get More Website Traffic
There you have it; the top tips to help you find website traffic that converts. Since social media is an important part of establishing your brand name, we suggest you start there. Pick an engaging topic that you can post about, and be sure to include eye-catching photos.
As long as you consistently post quality content, you’re going to start seeing results! If you like this article, then we’d love to share more tips with you. See what the rest of our website can do for you.